Regardless of what one is looking at there is one thing that is likely true.... A person is likely to see what they expect to see.
This is especially true when it comes to real estate (whether buyer or seller).
In speaking with prospective customers through the years I have learned this about listing appointments... the homeowner is usually one of two types: (1) A Seller or (2) A For Sale-er.
Put another way.... There are a lot of homeowners out there who think they are selling their home. However, the truth is they are simply individuals with a home "for sale."
And then there are the one's who understand what it takes to market their home and quickly become a seller.
What do the successful sellers know?
(1) For a home to sell it must follow the Three Ps of Selling a home.
(1) The market may be a seller's market but buyers are still choosy.
(2) Over pricing a home will not move a home unless a seller adds a comment like (ask me about how much I will really take?").
(3) Online valuation sites (like Zillow) don't know your market. If you have thought about Zillow as the market expert read my take here... "Why Would a Realtor Use Zillow in Marketing a Home?"
Ready to sell your Melbourne, Florida home? Let me help you. Call or text me at 321-693-3850 for a free market analysis.
This is especially true when it comes to real estate (whether buyer or seller).
In speaking with prospective customers through the years I have learned this about listing appointments... the homeowner is usually one of two types: (1) A Seller or (2) A For Sale-er.
Put another way.... There are a lot of homeowners out there who think they are selling their home. However, the truth is they are simply individuals with a home "for sale."
And then there are the one's who understand what it takes to market their home and quickly become a seller.
What do the successful sellers know?
(1) For a home to sell it must follow the Three Ps of Selling a home.
- Price it right. This means within the realm of reality.
- Preparation. Do what is necessary to make sure all the little neglected items are addressed before placing it on the market. And, if there are major issues, make the decision either price accordingly (and disclose to prospective buyers) or fix the problem as well.
- Presentation. Make it available for reasonable showing requests...follow the path of least resistance to attract buyers.
- The first sign a home is not priced right is no showings during what I call the "golden period." The "golden period" is a term I coined to describe the first two weeks a property is listed. This is when a seller needs to dazzle them early!
- A measure I use to judge whether a home is priced correctly is my 30-10-1 rule. If a home is listed for 30 days and has less than 10 showings and not one realistic offer, then the price is most likely an issue.
- People do judge a book by its cover when the book is your house you are trying to sell. There are rarely second chances so do not place a home on the market with "problems to be fixed." In other words, don't rush. Do it right the first time!
(1) The market may be a seller's market but buyers are still choosy.
(2) Over pricing a home will not move a home unless a seller adds a comment like (ask me about how much I will really take?").
(3) Online valuation sites (like Zillow) don't know your market. If you have thought about Zillow as the market expert read my take here... "Why Would a Realtor Use Zillow in Marketing a Home?"
Ready to sell your Melbourne, Florida home? Let me help you. Call or text me at 321-693-3850 for a free market analysis.
