Home Seller Tips: Will your Viera, Florida listing be expiring soon? Why?

Nothing lights the fire under a real estate agent's bottom more than an imminent expiring listing - (except for an offer).

So as the pending expiration comes near you may notice some increased activity like increased contacts and follow up from your current listing agent; offers to conduct an open house now (although none done previously), a suggestion now to lower your price or perhaps some print advertising or postcards show up in your mail. 

With an expiring real estate listing a homeowner needs to assess the entire listing period.  All options need to be considered including the decision to re-list with the current agent,  list with another real estate agent or perhaps take the home off the market for some period of time.  [Sometimes, taking a home off the market for a month or two while addressing "issues" can be a good move.]

If your listing is expiring I suggest you ask your agent why your home has not sold.  Then I suggest you ask yourself why it did not sell.

As a seller did you contribute to your agent's failure?   It is time for an introspective look at yourself.  Did your actions (or inaction) contribute to the non-sale of your home.   Sometimes the listing agent will make suggestions to assist on preparing the home for the market.   Were the suggestions made but discounted by you?  Did the listing agent suggest a higher price than you really felt your home was worth?   Did you "over rule" the recommended price because you felt your home was worth more and just knew a buyer would come along who could see your home for what it is worth?    Did you accommodate all reasonable showing requests?

There are lots of reasons homes do not sell even after on the market for several months.   Should you extend your Viera, Florida listing or find another Viera real estate agent?   That decision is between you and your agent.

If it is time to consider a change, give me a call at 321-693-3850 or send me an email.

Image courtesy of Stuart Miles at FreeDigitalPhotos.net

Expired listings in Viera and Suntree, Florida...

As a real estate agent working primarily in Viera, Suntree, Rockledge and other areas of central Brevard County, Florida, this morning I was reviewing my day's plans.

Selling real estate is more than just waiting for the phone to ring - got to get out and see my "peeps!" err...prospects [OK, peeps may be a bit informal]. One of the processes I do routinely is review those darned expired listings.

I do not contact sellers who have an active listing/relationship with another real estate agent. However, once the listing has expired I do attempt contact - unless the property is so overpriced the seriousness of the seller is questionable.

I always ask the same thing - why did your property not sell during your listing period? When I do get an answer it always seem to point away from the real issue.

What is the usual response?

• Its the market.
• Its the wrong time of the year.
• Its the problem with people getting mortgages.
• Its my agent - they did not ______(fill in).
• Its the short sales.
• Its the whatever....yadda..yadda..yadda...

I will admit there may be a wee bit of validity to some of those responses but in the end it did not sell because of its...

• Price.
• Location.
• Condition.

If you have considering selling your Viera and Suntree property please give me a call. I will gladly provide information and answer your questions about the market and the process. If a short sale is something you are considering, I can help with these as well.

Gary Waters, Florida licensed real estate agent, Century 21 Baytree Realty, Rockledge, Florida. Call me directly at 321-693-3850 or email me at agent@moving2brevard.com.

Please read my blogs at www.moving2brevard.com and at www.activerain.com/blogs/gwatersc21.