It is not the slogan or marketing material that sells a house in any market. It is the property.
I saw a Brevard County, Florida property this morning where the advertisement said luxury living at affordable prices.
Although I am not a fan of slogans I do believe that statement holds a lot of truth.
After you get past the "cliche-esque" sound you realize it says affordable. It is not saying cheap or imply below market pricing.
Ultimately the price (and the description) must be consistent with the property. And that is how you sell your house in a buyer's market!
Gary L. Waters PLLC, Florida licensed real estate agent, Century 21 Baytree Realty, Rockledge, Florida serving Florida's Space Coast including the cities and communities of Melbourne, Viera, Rockledge, Suntree, Merritt Island, Cocoa Beach and the surrounding region.
