Thursday, May 25, 2017

Your Real Estate Agent Will Not Sell Your House!

Regardless of what anyone may say,  here is the reality - your real estate agent most likely will not sell your house!

I had a phone call earlier today from someone who is considering selling their Melbourne, Florida home.   They were not calling to ask me to list their house for sale.

Rather, they were calling to get a second opinion on something they had apparently heard during the listing interview.

The reality is the odds are against the listing agent selling a listed house.  There are a lot of reasons for this and none have anything to do with a listing agent's professionalism or skill.

First, the odds are against it.  Think about it. Here in Brevard County, Florida there are about 4,000 Realtor members of our local Board of Realtors.  The chance of one of the other 3,999 members finding the buyer are greater than the one listing agent.

Secondly, educated buyers are trained to not call the listing agent.  Sure the sign out front will advertise a home for sale with a real estate company to contact for more information.   Educated buyers know that the listing agent works for the seller - not the buyer.

This is especially true here in Florida where it is illegal to represent buyer and seller (dual agency).

So although your real estate agent may not find the buyer they will facilitate the transaction.  They will provide the listing information to the greatest number of potential buyers (syndicate the listing).  They may even go so far as to have open houses.

Your listing agent will work with the buyer's agent to insure the process is timely and in keeping with the established standards for real estate transactions.

As a listing agent (or buyer's agent) I appreciate it when the other agent is a real professional.

As a seller, your key to success is hiring a professional real estate agent who will successfully market your property, advise in accordance with rules and values, and follow the process closely to ensure your goals are met.

And, even if they do not sell your house themselves see that you are satisfied with their service.

If you are considering selling your Viera, Florida, home call or text me at 321-693-3850.  I am happy to answer questions or market your home.... your goal is my goal.