Friday, December 17, 2010

Old does not equate with less useful, just a different usefulness!

As folks age, we tend to have a changing view of them.  There are some who would rather put the old out to pasture and go forward with the new.  There are many who seek to gain value from the experiences of the past.

I remember years ago while in high school (Palatka South High School), I had a psychology teacher named Dawson, Jonathan Dawson, I believe.  He was one of those young, "hip" teachers of the early 1970s!

He said something in class one day that I still recall some 38or so years later.  Paraphrased a bit it went something like "We can learn something from everyone - even old people - if only just how to survive to be old!" 

So as Christmas and the holidays approach, take the time to learn something from the older ones among us.  For if you and I are lucky, we will both be there one day - sooner than you think!

Merry Christmas!


I almost forgot...if you are looking to buy or sell a house or condo in Brevard County, Florida, give this old guy a chance to work for you!

Gary L. Waters, PLLC, Florida licensed real estate agent, Century 21 Baytree Realty, Rockledge, Florida.

Monday, December 13, 2010

Christmas Trees and Moving...."God bless you everyone."

I spent this afternoon putting the ornaments on our Christmas tree. Over the years I have always done this with my son's help. He is a little older now - 26 but we still do it when we can get together. But he was out of town today with his wife.

My grandson was supposed to help but apparently the Cartoon Network won the battle for his attention.

The holidays can be stressful. Shopping for gifts, preparing for trips (or for company) and all the other stuff!  And if you are selling you house or moving during the holidays, it is even more challenging.

As I placed every one of those 100+ ornaments on the small tree, I was amazed at how many of them brought back memories.  Like the hand sewn gingerbread man my wife sent me two months after we met 33 years ago. It was displayed on that little tree in sickbay on the USS Canisteo while deployed overseas.  Or, the baby's first Christmas ornament from 1984.  Or, the "It's a Wonderful Life" ornament which reminds me of my favorite Christmas movie - yep black and white!


Every Christmas is a new memory that will be looked back on in future years with a bit of nostalgia.  Make the best of it - life is too short!

To all who stumble upon my little blog, as Tiny Tim stated so eloquently in Charles Dicken's classic, A Christmas Carol, "God bless you everyone."

Friday, December 10, 2010

Home Seller Tip: Pre-Listing Home Inspections - To Do or Not?

Routinely I recommend a home inspection prior to listing any older home -not to save the buyer an inspection but rather to address any unknown issues.

Buyers almost always have an inspection done after they have a house they want to buy under contract.  A home purchase is too big of an expense to save a few hundred dollars not having an inspection conducted

Buyer inspections are critical  and can easily become a deal breaker.   

If your home is more than a few years old there may be some hidden issues.  Some of these issues may be minor and can be taken care of by the owner or may require a service call by an appropriate professional. 

Why not take care of these potential “deal killers” early on?  A clean inspection report can be a plus in the marketing process – especially if your home is an older home.

Even if there are no "deal breakers" sometimes the "little" things may result in the buyer asking for concessions (read that as price cuts) in order to proceed with the deal.

If you are considering selling your Brevard County Florida home, let me know.  I would be happy to discuss the process and how we can help you!

Gary L. Waters PLLC, Florida licensed real estate agent, Century 21 Baytree Realty, Rockledge, Florida.

Tuesday, November 16, 2010

"Hanging and Giving" Does Not Sell Houses in Brevard County Florida

I was speaking with another agent this morning about pricing homes to sell in our market area, specifically the Viera area of Melbourne, Florida.  We both agreed. 

Listing a house for more than the realistic price range is only:
  • Hanging a sign for the agent, and
  • Giving false hope to the seller.
It does not do any good for the seller or the real estate agent.

When you interview your real estate agent in Brevard County and they recommend a listing price, ask them "Is it real or just a place to park a sign?"


Gary L. Waters PLLC, Florida licensed real estate agent, Century 21 Baytree Realty, Rockledge, Florida serving Florida's Space Coast including the cities and communities of Melbourne, Viera, Rockledge, Suntree, Merritt Island, Cocoa Beach and the surrounding region.

Tuesday, November 9, 2010

Home Buyer Tip: Short Sales that Don’t Appraise…It can Happen.

The Brevard County, Florida real estate market is no different than most others in Florida.  The property values have declined and although the slide is not as pronounced now it still happens.  Many of the homes sold in Brevard County, Florida are short sales and foreclosure properties.

[Just last month there were 99 short sales sold in Brevard County, Florida as well as 163 foreclosures sold in Brevard County.]

Having a distressed property not appraise can create a problem for the seller although most sellers include an addendum regarding the ability to obtain a mortgage in any offer to purchase real estate.  Still, in a declining market the appraisal may come in low simply because the decisions (short sales must be approved by the lender) are taking so long, sometimes several or more months!  What seemed like a good deal may now be a dud!

So now it is either back to the drawing board (new search), attempt to get the lender to reduce the purchase price to the appraisal price, or come up with additional monies if the difference is not significant. This is where an understanding of your goals, the market, and your real desire for "this property" must be evaluated.

There is always a risk when it comes to appraisals whether the purchase is a short sale, standard re-sale or even new construction.  It is the nature of the real estate transaction however the risk in a declining or depressed market is a bit more evident.

If you are considering the purchase or sale of a house or condo in Viera, Melbourne, Suntree or Rockledge, Florida, give me a call to discuss how I can assist you.  Call me directly at 321-693-3850 or email me if you prefer.

Gary L. Waters PLLC, Florida licensed real estate agent, Century 21 Baytree Realty, Rockledge, Florida serving Florida's Space Coast including the cities and communities of Melbourne, Viera, Rockledge, Suntree, Merritt Island, Cocoa Beach and the surrounding region.

Monday, October 11, 2010

Brevard County Florida Real Estate: Luxury Living at Affordable Prices!

It is not the slogan or marketing material that sells a house in any market.  It is the property.

I saw a Brevard County, Florida property this morning where the advertisement said luxury living at affordable prices.

Although I am not a fan of slogans I do believe that statement holds a lot of truth.

After you get past the "cliche-esque" sound you realize it says affordable.  It is not saying cheap or imply below market pricing.

Ultimately the price (and the description) must be consistent with the property.   And that is how you sell your house in a buyer's market!

Gary L. Waters PLLC, Florida licensed real estate agent, Century 21 Baytree Realty, Rockledge, Florida serving Florida's Space Coast including the cities and communities of Melbourne, Viera, Rockledge, Suntree, Merritt Island, Cocoa Beach and the surrounding region.

It Should Not Take AARP Magazine to Tell You...

As a fifty-something I read the AARP Magazine regularly. (Isn't it an American tradition once you reach the big five-oh?)

While reading the money section day I noticed it was about real esate.  As a real estate agent in Brevard County Florida I read the question.  Someone was selling, unsuccessfully, and asked the money columnist how to sell her house.

Her answer sounded like any other real estate agent around here: "First, set a realistic price."

When all is said and down, regardless of whether you are in Viera, Florida or Ontario, Canada, the answer to selling your house or condo will be the same...

First, set a realistic price!

If you are considering selling your Viera, Florida house or condo, call me at 321-693-3850 or email me.  Let's discuss what a realistic price is and how we can work together to get it!

Gary L. Waters PLLC, Realtor, Century 21 Baytree Realty, Rockledge, Florida

Friday, October 8, 2010

No, You Can Not Pay Me a Finder’s Fee for Finding You a Tenant.....

 An “acquaintance” knows I am a real estate agent in Brevard County, Florida.  She knows I even have a web site and another blog.  See here – Florida Homes for Sale and Florida Homes and Condos For Sale.

So she asks me “the question.”   Can you find me a tenant for my house and I will give you $200.

Sorry, I can’t!

You see, as a Florida licensed real estate agent I must receive all my compensation through my broker, Century 21 Baytree Realty.  And, even if I (could and) did find you a tenant at $200 how much would I have left after everyone including the government gets finished….less than $100!

If you want me to find you a tenant let me list your house in the Brevard MLS system, post it on www.postlets.com, www.craigslist.com, www.oodle.com, www.livedeal.com, www.realtor.com, www.century21.com, www.activerain.com, www.moving2brevard.blogspot.com, www.localism.com, and well – you get the picture!   Let's do it the right way!

If you are in Viera. Suntree, Rockledge or Cocoa, Florida and you are looking for an honest and hardworking real estate agent, call me at 321-693-3850.  Anyone can say they are honest and hardworking – let me prove it! 

Gary L. Waters, Century 21 Baytree Realty, Rockledge, Florida – a professional Florida licensed real estate agent serving Brevard County, Florida.  Email me!

Tuesday, October 5, 2010

Real Estate Poker…When You Have Drawn a Bad Hand!

This morning I was reading an article and came across a quote by Robert Louis Stevenson.  This quote, “Life is not a matter of holding good cards, but of playing a poor hand well.” reminded me of how some folks are coping with this deflationary, depressed real estate market in Brevard County, Florida.
Some are going through the painful process of short sales.  Some are “choosing” to go through the even more painful process of foreclosure.  Some are changing their plans for the future and opting to live in the same house for who knows how long "until the market bounces back.”  Some are choosing to work with their mortgage lender for a mortgage loan modification in hopes of reducing their monthly payments. 
With the end of the space shuttle program, increasing unemployment in Florida, uncertainties about the future, it will come down to how you play your cards.
If a short sale is a possibility, contact a real estate agent who knows what is involved and has the support too successfully achieve your goals.  [I am not an attorney, tax adviser, CPA or financial planner. Seek appropriate advice from a qualified specialist.]

Regardless of how you choose to play your real estate hand, the first thing you should do is contact your mortgage company.  Get and keep the communication lines open and see if you can get another draw!
And if I can help you, give me a call. Gary L. Waters, PLLC, Florida licensed real estate agent, Century 21 Baytree Realty, Rockledge, Florida, 321-693-3850 or by email.  If I do not know your answer, I will refer you to someone who will!

Friday, September 17, 2010

Sell Your Viera House the Publix Grocery Store Way....

When you are ready to sell your Viera Florida house (or any other Brevard County, Florida location), you have to remember a few key points. 

Because most houses in the Viera area look very similar, you need to take the grocery store approach and treat your house just like a box of cereal!

To sell your house it is:
  • Packaging.  Curb appeal, fresh paint, fresh flowers, inviting appearance, 
  • Presentation.  Once inside it must be clean, uncluttered, and neutral,
  • Pricing.  Of course this was probably the first thing to get the buyer's attention!
Selling your Viera or Suntree house?  Cal me (or email) to discuss how I can assist you in the process.

Please read my blog Florida Homes for Sale for more information on buying and selling houses and condos in Brevard County, Florida.

Gary L. Waters PLLC, Florida licensed real estate agent, Century 21 Baytree Realty, Rockledge, Florida serving Florida's Space Coast including the cities and communities of Melbourne, Viera, Rockledge, Suntree, Merritt Island, Cocoa Beach and the surrounding region.

Tuesday, September 14, 2010

1602 Keys Gate Dr, Viera Florida - House for Rent in Grand Isle, 55+ Community

Available now, 3 bedroom 2 bath single family home in gated Grand Isle 55+ community in Viera. Central location, formal living/dining, family room, accordion shutters. Sliding glass doors to screened lanai w/tinted windows.

Master bedroom suite has separate sitting area, jetted tub and walk in shower, double vanity! Enjoy a quite, private, carefree lifestyle - lawn service provided!

Community pool, clubhouse, rec room, tennis courts and more! Viera East Golf Course nearby as well as easy access to Baseball Stadium, Duran Golf Club, The Avenues Mall, and more!

Not many rentals are available in gated 55+ communities in Brevard County! Must see this one...

  • One year lease required by homeowner association. 
  • First month, last month, security deposit required for move in. 
  • Owners will consider small pets on a case by case basis.

Offered by: Gary L Waters, Realtor, Century 21 Baytree Realty, Rockledge, Florida.  Email me for more information.

Wednesday, August 25, 2010

Who pays for the buyer's real estate agent?

Many home buyers - especially first time buyers - are confused about who pays for the buyer's agent when they are shopping for a house.  [ANSWER: The seller pays the fees for the buyer's real estate agent.]

When a prospective buyer calls a real estate agent about seeing properties, the real estate agent will probably ask some questions.

These are necessary questions in order to provide you with the service you deserve!
  • When are you buying or selling?
  • Why are you buying or selling?
  • If buying, will you be getting a mortgage?
  • If paying cash do you have proof of funds available?
  • What are you looking for in your next house?

Call me if you are considering selling or buying a home or condo in Brevard County, Florida. 

Gary L. Waters PLLC, Florida licensed real estate agent, Century 21 Baytree Realty, Rockledge, Florida.

Please visit my blog Observation of a Viera Florida Real Estate Agent!

Monday, August 23, 2010

How to be a successful buyer or seller in 2010 (or whenever you buy or sell!)

“The first step toward change is awareness. The second step is acceptance.” – Nathaniel Brandon

The real estate market in Brevard County, Florida – as well as most other places – has been in a decline for several years.

Decline if you are a seller, that is.

When someone decides to sell their house or condo, the first step is usually to call a local real estate agent in to talk about marketing their property and the “price they will get.”  It is this selling price that is very often much lower than the seller’s preconceived opinion.  This is the awareness part of the equation.

When some decides to buy a house or condo in a place like Viera or Suntree, the first thing they usually do is look on the Internet – for their real estate agent.   After exchanging emails or phone calls they explain what they are looking for in a house or condo.  And then, in many cases, their real estate agent has to apprise them of what is really available in their price range.  This is the awareness part of the equation. 

For either party, buyer or seller, to achieve success in their endeavor, they must accept the reality of the real estate market.  At this point, success is achievable. 

I have worked with many who have had to be to be dragged into the real market while others accepted the change in perspective.

In 2010, and for several years to come, buyers and sellers will need to adjust their preconceived notions about the real estate market! 

Gary L. Waters PLLC, Florida licensed real estate agent, Century 21 Baytree Realty, Rockledge, Florida serving Florida's Space Coast including the cities and communities of Melbourne, Viera, Rockledge, Suntree, Merritt Island, Cocoa Beach and the surrounding region.

Sunday, August 22, 2010

Selling Your House: Do you choose the Do-it-yourself, Jiffy Lube or Firestone Method?

Selling your house can be approached in a similar manner as getting an oil change.  I am not talking about loosening some bolt, draining the old fluid, and filling with new although in this market that may very well describe the process of debunking old real estate information and providing current market information.

When it comes to an oil change you can choose to either...
  1. Do it yourself under the old shade tree, 
  2. Go very basic with minimal service (Jiffy Lube), or
  3. Choose a full service store  (Firestone)
When choosing to sell your house you may go the way of...
  1. Do it yourself (FSBO).  If you have the skills, go for it knowing if problems arise there is nearby professional help! 
  2. Choose the no-frills route, minimal service such as placing your listing in the MLS system will work but there is more to selling a house.
  3. And most choose a full-service brokerage who has the resources to market and get to the closing table as smoothly as possible.
As a real estate agent in Brevard  County, Florida, I have some flexibility in the level of services I provide my clients.  If you are looking for someone to get your listing in the MLS while you schedule showings, accept offers and negotiate and deal with the closings, we can work things outCall me to discuss your individual needs.

If you are looking for a full service real estate agent in Brevard County who provides full service, from recommending preparations to getting to the closing table, call or drop me an email.


Gary L. Waters, PLLC, Florida licensed real estate agent, Century 21 Baytree Realty, Rockledge, Florida.

Tuesday, August 10, 2010

Why Not Call The Listing Real Estate Agent? Why Not Visit The Builder Model Without Your Own Real Estate Agent? Why You Need Your Own Real Estate Agent…

It is not very often I "surf" my own website.  This morning I spent some time looking over my web site, Moving to Brevard County.

There is some good information on my web site about buying and selling a house, choosing a real estate agent, checklists for moving and much more.

A couple of points that caught my eye. Such as the caution to get your own real estate agent  - not the guy or gal who has their name on the sign out front.  After all, they represent the seller - not you!

It is for the same reason one must not go to the builder model without having a real estate agent accompany them - they represent the builder - not the buyer!

If you are researching real estate in Brevard County, Florida, please check out my web site at www.moving2brevard.com for information that may be of assistance.  And feel free to contact me for additional information.

Gary L. Waters, PLLC, Realtor, Century 21 Baytree Realty, Rockledge, Florida.

Sunday, August 8, 2010

you are not that special…

Our individuality and differing tastes make us different.  Take a stroll in the mall or along the shore at Cocoa Beach, Florida and you will see a wide variety of looks and confirmation that we are definitely different!

It is the same with people selling a house or condo.
No matter how often it is spoken - sellers always think their place is special and so much better than the next guy! 

The reality is your preferences may be extreme nonconformist, nontraditional, or just plain gaudy. 
  • Go with the neutral decor even if you think it is boring! 
  • Go with the traditional exterior paint even though you prefer pink! 
  • Get rid of excess furnishings although in your mind there is no clutter. 
  • Forget the fish fry even though the smell is not a bother to you!
  • Take all those pictures off the fridge. 
  • Clear the counters although you like the easy access to your kitchen stuff! 
  • Open up the blinds although you like the privacy.
  • You may love the dog but buyers may not want the chew toys on the floor and the doggies jumping on them!
You have to compete with the other sellers because you are NOT that special…really! 


Originally posted on August 8,2010 at Florida Homes and Condos for Sale.

Buying a House is One Thing While Investing in Real Estate is Another!

The past several years as well as today's market have taught many the nature of real estate is mostly unpredictable.  Look only at the short sales and foreclosures on the market for your proof.

Many purchased to get in on the profit…pure speculation not for home ownership.

Some purchased because they felt the prices were rising so quickly it was the only way to ever own a home!

The reality is buying a home is one thing while investing in real estate is another.  If you are looking to purchase a house or condo in Brevard County, Florida seek out a real estate agent who knows the area of your interest.

A real estate agent, with local knowledge, who has your interest at heart, is critical to purchasing a house in this market.  In Rockledge, Suntree and Viera, Florida, call me at 321-693-3850 or email me.

Gary L. Waters PLLC, Florida licensed real estate agent, Century 21 Baytree Realty, Rockledge, Florida serving Florida's Space Coast including the cities and communities of Melbourne, Viera, Rockledge, Suntree, Merritt Island, Cocoa Beach and the surrounding region.

Monday, August 2, 2010

Heard Myself Saying "I'll take a Double."

Could I have been speaking of a mixed drink?  Nope...no hard liquor for me.  Could it have been one of them latte things at Starbucks?  Doubtful as I am a traditional coffee drinker.

It was just a comment about baseball.  No, I am not a player.  But I have watched and heard enough interviews through the years to know that many professional ballplayers want a homer at every bat but will take double!


It is all about attitude.

It is all about expectations. 

"Every strike brings me closer to the next home run." - Babe Ruth


Nothing real estate here...but if you need a real estate agent in Brevard County, Florida, call me at 321-693-3850 or email me.


Gary L. Waters PLLC, Florida licensed real estate agent, Century 21 Baytree Realty, Rockledge, Florida serving Florida's Space Coast including the cities and communities of Melbourne, Viera, Rockledge, Suntree, Merritt Island, Cocoa Beach and the surrounding region.

Whether your interest lies in a 55+ community such as Heritage Isle, a golf course community such as Baytree National Golf Links or water front, give me a call!

Monday, July 19, 2010

Jekyll and Hyde…Nice curb appeal and then

I just saw a new listing in the local Brevard County Florida MLS system that makes me wish for my sunglasses!

I am always harping (such as harsh word) on curb appeal and this place looks looked very attractive until I ventured beyond the front yard.

When you go inside you will find.... Lime Green walls Orange walls, burnt orange walls with red sofa, Yellow walls, Red walls except for one purple wall with red furniture.

When selling your house it is always preferable to treat your interior paint choices like a soccer referee - completely neutral, not leaning to either side of the color spectrum! 

Saturday, July 10, 2010

Why Choose to Live in Brevard County, Florida?

I came here 15 years ago for a job. I had been retired from the U.S. Navy about a year and found living in Maryland too cold!  [Disclaimer: Maryland is not that cold, just a Florida native!]

For me I guess it is the climate, no state taxes, close to the beaches...not sure!  I think I could sell that pretty easily!

Now when you get ready to sell your Viera or Suntree house, answer these questions.

  • Why would someone want to live in your house?  
  • Why would someone want to live in your neighborhood?
The answers to these questions should be a critical part of any marketing plan.  Call me at 321-693-3850 or email me to discuss how I can market your Suntree, Viera or Melbourne, Florida house or condo. 

Buyers, call me to assist you in your search for your new home! Remember the sellers pay the buyer's agent! 

Gary L. Waters PLLC, Florida licensed real estate agent, Century 21 Baytree Realty, Rockledge, Florida serving Florida's Space Coast including the cities and communities of Melbourne, Viera, Rockledge, Suntree, Merritt Island, Cocoa Beach and the surrounding region.

Read my blog Florida Homes for Sale  and Florida Homes and Condos for Sale for more information about Brevard County Florida real estate.

Monday, July 5, 2010

A Comparative Market Analysis (CMA) is not as difficult as accepting the results...

Amazing how many folks want to have a free market analysis which I offer to anyone who calls me, yet are unwilling to accept my analysis results.  I should not be surprised, after all, many go for second and third opinions when they dislike what the doctor reports!

Sometimes getting the answer you want is providing a disservice and not in your best interest.  Perhaps this is the case when a prayer is not answered the way one wishes!

If you are getting ready to sell your Viera, Suntree or Rockledge, Florida house and would like a free market analysis, call me or send me an email.  If you are considering selling as a FSBO (For Sale By Owner) I will help you out as well.

A comparative market analysis is not difficult but sometimes the acceptance of the results is......

Gary L. Waters PLLC, Florida licensed real estate agent, Century 21 Baytree Realty, Rockledge, Florida serving Florida's Space Coast including the cities and communities of Melbourne, Viera, Rockledge, Suntree, Merritt Island, Cocoa Beach and the surrounding region.

Sometimes it is best to just mail a check I guess….

I am not a “luddite” but sometimes I hate computers! Strange coming from someone who has several blogs, a Facebook, Twitter and Linked-in accounts and more.  But sometimes “they” are in charge and we mere mortals can do nothing. 

Take, for instance, the online system at Florida Power and Light Company.   My wife attempted to make her usual online bill payment earlier this week.  We had changed checking accounts recently and she updated the system.   She entered the payment amount, click and…it went to the old closed account.

frustration The system has an edit button but it was there for looks only.

So the next morning I called the local number ands was told to call my bank.  The FPL clerk did not understand it was a closed account.

Her supervisor advised me that the computer was in charge. In about five days they will get a response from the bank that the account is closed.  Amazing how she knew it would take five days...I wonder if I am not the first...

Further, I could not make a payment from my real account because “the system” does not allow me to pay in advance! 

Sometimes it is best to just mail a check I guess….

FPL's system for assigning a $23 charge for a returned payment certainly works.  I am wondering if  life may not be better in the dark...I mean FPL has lights but they are still in the dark when service is an issue!

Friday, July 2, 2010

High School Reunions Exist to Motivate Weight Loss!

I was reading an article this morning about an acquaintance's weight loss goal being in September as his wife has a class reunion.   All we do is motivated by something.  Doing nothing is even motivated by something!

What motivates a person when selling a house or condo?  Circumstances surrounding the sale are not always pleasant as many face job loss, reduced income, or perhaps a death in the family that force a short sale.

Sometimes they are exciting events such as a job change, retirement,  moving to a maintenance free community, retiring to Florida for a life of golf!

Selling your house is an emotional roller coaster.  When selecting a real estate agent be forthright with them about your position and goals.  Choose a real estate agent who understands your circumstances.

In Suntree, Viera, and Rockledge, Florida, call me to discuss how I may assist you with the sale of your house or condo.

Gary L Waters PLLC, Florida licensed real estate agent, Century 21 Baytree Realty, Rockledge, Florida

Wednesday, June 30, 2010

It Really Is Simple...Pricing Your House to Sell!

I read an article last week that discussed the merits of pricing a house too low.  Is there such a thing?  Pricing too high is common and brings obvious results (no buyer interest).

Much has been written about determining the best offering price for your house.  Pricing is determined by the seller's goal (time table, willingness to negotiate, desire to really sell, etc).

So, after all the comparative market analysis is done. After all the discussion of seller costs such as taxes, real estate fees, etc, it comes down to this.

Price at the point to get the buyer you want

What is the price point? Only you, the seller, knows for sure however it is hard to sell unless you stimulate buyer interest!

If you are in need of professional real estate services in Viera and Rockledge, Florida, call me, Gary L. Waters PLLC, Century 21 Baytree Realty, Rockledge at 321-693-3850 or email meFor a free, no obligation market analysis, send me an email!

Please visit my blog, Observations of a Viera Florida Realtor.

Sunday, June 27, 2010

Why You Need A Realtor Who Has A Blog

Contrary to popular belief every real estate agent does not have a blog.  Some have no idea what a blog is or where to find one.  Blogs are powerful tools. 

What is a blog?  Although not an official definition, I like to think of a blog as a tool that enables one to get exposure – to get a product or service in front of the target audience.

Or, to simplify that…
 Big Leaps On Google!

Marketing real estate in today's world requires a clear and ever present Internet presence. Research has demonstrated most buyers find their house initially on the Internet.  Research shows that buyers and sellers find their real estate agent on the Internet.

If you are going to sell your house, you need a real estate agent who knows how to use the Internet to achieve results, to get attention, to place your market in front of your buyer prospect pool.


In Viera, Suntree and Melbourne, Florida, call me at 32-693-3850 or email me, Gary L. Waters PLLC, Florida licensed real estate agent, Century 21 Baytree Realty, Rockledge, Florida.

Wednesday, June 23, 2010

Someone who thinks logically, provides a nice contrast to the real world.

Someone who thinks logically, provides a nice contrast to the real world.   The real estate world has, at times, been illogical. 
When real estate prices were going through the roof and lenders were financing anyone who could fog a mirror, the logical had vanished!
In real estate the logical “someone” may just be the seller of a house.  Or, it could be the real estate agent they have hired to sell their house or condo.
In a perfect real estate world it would be both - an ideal match.
When you get ready to place your house on the market it is time for the emotions to be placed on a back burner. Logic will prevail as long as you keep focused on the process.  After all, you are selling a brick and mortar structure – not your memories which last forever!

In Brevard County, Florida call me to discuss how we can logically market your house or condo in a sometimes illogical marketplace – the Brevard County Florida real estate market!

Tuesday, June 22, 2010

There are Three Kinds of People When it Comes to Real Estate Agents

In my humble opinion, real estate agents can be categorized as:
  1. Those that make things happen. When working with sellers, have a listing prepared correctly, priced right and sold in a time frame that meets the sellers needs!
  2. Those that watch things happen.  When working with sellers, can identify all the properties that are selling and stands idly by waiting for another sunrise!
  3. Those who don't know what's happening.  When working with sellers, typically place a sign out front, throw a price up that the sellers decide is what they want, and goes on to the next listing appointment. Never hear from them again until they need a listing extension!
If you are looking to sell your Viera or Rockledge, Florida home and need a real estate agent to make it happen, call me at 321-693-3850 or email me.

Gary L Waters PLLC, Florida licensed real estate agent, Century 21 Baytree Realty, Rockledge, serving buyers and sellers in Brevard County, Florida.

Read my blog Florida Homes for Sale and call me if you are moving to Brevard County, Florida!

Tuesday, June 15, 2010

Which is For Sale...Your House or Lifestyle?

When you place your Florida house or condo on the market you need to concentrate on selling your house or condo. Why?  Because the prospective buyers have already decided on Florida's lifestyle! 

Buyers should not need to be able to "profile" the seller.  They should not be able to tell you are a  football fanatic by seeing football memorabilia everywhere?  A kitchen counter cluttered with appliances and gadgets is obviously the home of a gourmet cook.  The counters need to be cleared to show the counter sapce useable!

The garage full of "tools and equipment"  Sure a super handyman lives here but you need to have the buyer prospects know how space is available for "their stuff!

Remember you are really selling your house not your lifestyle.

I will concede there are properties where you are selling a lifestyle with the house.
  • In a 55+ community like Heritage Isle in Viera Florida you should be promoting the lifestyle as well as the house.
  • Selling your golf course community home such as Baytree in the Suntree area of Melbourne Florida?  Then, you are throwing in your lifestyle. 
  • The same can be said of a place on the Indian River or along Cocoa Beach
Location, amenities and area all support the marketing of your house.

There are other houses in the same neighborhood  where buyers can get your lifestyle when they purchase a nearby home - not your home.....prepare and sell your house first!

Interested in selling your Brevard County condo or home?  Let me use your lifestyle as a marketing tool and sell your house!

Gary L. Waters PLLC, Florida licensed real estate agent, Century 21 Baytree Realty, Melbourne, Florida.
Email   me for a free, no obligation market analysis.

Behind Every Foreclosure or Short Sale....

…is a person, a family, a set of circumstances – not  just a brick and mortar house or condo!

Life is not fair. Life is not easy. People lose jobs. People lose loved ones. Families break up. People sometimes make bad choices.

And sometimes these result in having to sell their house or condo as a short sale. Sometimes these circumstances result in losing a house to the foreclosure process.

Regardless, the person will remain after the transaction. The person who will need support and understanding.

If you are facing loss of employment, possible foreclosure, then perhaps a short sale is a consideration. Believe me when I say I can understand!  Call me to discuss if a short sale is a potential solution.  If you don't want to call me, at least call your lender!

In Viera, Suntree, and Rockledge, Florida, call me for your real estate needs, Gary L. Waters PLLC, Florida licensed  real estate agent, Century 21 Baytree Realty, Rockledge Florida.

Email me or call directly 321-693-3850.

Saturday, June 12, 2010

Fear and Faith: Two Sides of the Same Coin

I was thumbing through some magazine and an article caught my eye – actually a sentence that said something  "fear is believing in the unseen" as well as "faith is believing in something unseen."

How does fear and faith relate to real estate? Every transaction, be it a short sale or a regular standard sale or the act of shopping for a new house or condo involves both.

Regardless of the role one plays, there can be fear or faith. I have seen them both, however...
You Choose Which Side of the Coin You Will Believe!

Friday, June 11, 2010

HOAs - You Either Love'em or Hate'em!

I heard some lady call in to a morning talk show this week and express her position that the housing market went down hill because code enforcement is so popular.

Not sure of the reasoning here but it probably is somewhere along the lines of "1+1 should equal 3 if I want it to be so!"

I heard another caller this morning complaining about all the rules and how an owner should have the ability to whatever they desire to “their house!”

There are areas in Brevard County where you do have such freedom – within reason.

Two of the most popular areas Viera and Suntree, both planned unit developments in central Brevard County, have rules that limit things like house color, trucks in driveway, parking on the streets, etc. Each individual must judge the merits of associations and decide whether they can live within such restriction.

It is something you have to accept to purchase in these areas.  

I do realize that some developments have more stringent rules than others and differing enforcement efforts. If you are looking for a home in an area with no association rules, let me know. There are plenty of them.

Call Gary L. Waters, PLLC Century 21 Baytree Realty, Rockledge, Florida for assistance with buying or selling your Brevard County Florida house or condo!

PLEASE READ MY OTHER BLOG FLORIDA HOMES FOR SALE.

Monday, June 7, 2010

The Four Step Method to Selling Your House

W. Edwards Deming proposed in the 1950s that business processes should be analyzed and measured to look for variations that cause you to not meet the customer requirements.

Selling your house or condo is a business process. It should be treated as a business process - not a social event. Your real estate agent (working in concert with you, the seller) should use a similar approach.

Dr. Deming used a PDCA cycle - Plan, Do, Check and Act.  Marketing your house or condo involves steps that follow the approach.
  • Plan.  Selling your house or condo is not a whimsical decision.
  • Do. Interviewing a real estate agent. Signing the listing agreement. Making your property available.
  • Check. Get feedback. How many people are looking at your house? What are they saying. Where are the leads coming from?
  • Act.  Revise when necessary. Modify the marking plan. Check for results.
Selling your house or condo is a business process. Treat it as such.

Gary L. Waters, PLLC, Florida licensed real estate agent, Century 21 Baytree Realty, Rockledge, Florida.

Tuesday, May 25, 2010

Tips For Selling Your Brevard County Florida Home

Visit houselogic.com for more articles like this.

Copyright 2010 NATIONAL ASSOCIATION OF REALTORS®

Tuesday, May 18, 2010

Real Estate and Life Cycles – Nothing Stays the Same Forever.

Life is in constant change – from birth to death. Some periods seem to move slowly while others speed along rapidly. There are challenges along the way and, ultimately, a new life provided one believes in the Promise. 

A house or condo starts out much the same.   Created by someone else, your move into the structure brings it life.  Memories are created while in it and eventually you move on either by relocation or life changes.

Nothing stays the same forever - life or real estate. 

If life changes are necessitating relocation to Brevard County, Florida, please let me know if If may assist you in any way.

If life changes require downsizing, even moving into an assisted living facility, call on me to discuss how I may assist with selling your house or condo.

The good thing about life changes and real estate changes – there is help for both if you ask!

Gary Waters, Florida licensed real estate agent, Century 21 Baytree Realty, Rockledge, Florida.

Monday, May 17, 2010

All I Do Is Harp About "The Price!"

In real estate, be it residential or commercial, it is all about price. 
The saying that people always throw about is “Location, Location, Location!”

But, the truth - “it is all about price, price, price!”

Several key issues come into play when determining price, such as:
  • Location, 
  • Highest and Best Use of location,
  • Condition,
  • Similar property sales (recent),
  • Competition (supply vs. demand)
Here we have been discussing the price but not the value? The market (buyer) will set the price based on the perceived value.

Gary L. Waters, Florida licensed real estate agent, Century 21 Baytree Realty, Rockledge, Florida serving Florida's Space Coast including the cities and communities of Melbourne, Viera, Rockledge, Suntree, Merritt Island, Cocoa Beach and the surrounding region.  Whether your interest lies in a 55+ community such as Heritage Isle, a golf course community such as Baytree National Golf Links or water front, give me a call!