Saturday, October 17, 2009

Learn from the Tomato - Selling in a Buyer's Market

When shopping at the local supermarket you need to pick out a tomato.

Not a difficult task because although a glamorous fruit most tomatoes look the same except the one you select has great color, no blemishes, just right, green stem still in...

Now, why did you select that one and not any of the others?

Because it stood out from the rest.

When selling in a buyer's market you need to make your house stand out as well. Take its strengths and promote them.

But, choose the real strengths.

I saw one house in the MLS system this morning where the narrative proclaimed "upgraded kitchen faucet."

Now, as a seller this will not differentiate your h0use from the others unless the faucets are made of pure gold!

Gary L. Waters, Florida licensed real estate agent, Century 21 Baytree Realty, Rockledge, Florida serving Florida's Space Coast including the cities and communities of Melbourne, Viera, Rockledge, Suntree, Merritt Island, Cocoa Beach and the surrounding region. Whether your interest lies in a 55+ community, a golf course community or water front, give me a call!

Read my blog Florida Homes for Sale.