Monday, October 10, 2011

More to selling than packaging!

Regardless of what you are selling the need for appropriate packaging is one of the universal axioms of marketing

Anyone getting ready to sell their home will be met with the same words from any savvy Realtor® – curb appeal.

But, there is one thing that will always trump packaging – regardless of how nice something looks the value must be recognizable.

I took yesterday at a Melbourne, Florida Big Lots store. I wonder if they noticed the lack of value…this customer did.

Two of the same bottles packaged together for $7 or individually $3...volume discount?

When you are ready to buy or sell a home in Brevard County, Florida, call me!