Monday, August 12, 2013

Selling your house - Where will your buyer come from?

Most home owners probably already have a good idea who their buyer will be when they sell their home.  While they may not know them by name they probably know them some pretty broad characteristics.

Your real estate agent's primary job will be to get your home in front of the pool of buyers from which your prospective buyer will likely come from.

Where will the buyer find your home? 

Most likely your buyer will find your home on the Internet.  Few buyers never search for homes on the Internet.  Nine out of ten home buyers searched on the Internet as part of their home buying process (52% made this their first step).
Nine out of 10 house hunters searched online during the homebuying process with 52 percent choosing that as their first step in the process, - See more at: http://www.inman.com/2013/01/08/study-offers-a-deep-dive-ways-homebuyers-use-web/#sthash.kkBLQ0Tw.dpuf
Nine out of 10 house hunters searched online during the homebuying process with 52 percent choosing that as their first step in the process - See more at: http://www.inman.com/2013/01/08/study-offers-a-deep-dive-ways-homebuyers-use-web/#sthash.kkBLQ0Tw.dpuf
Nine out of 10 house hunters searched online during the homebuying process with 52 percent choosing that as their first step in the process - See more at: http://www.inman.com/2013/01/08/study-offers-a-deep-dive-ways-homebuyers-use-web/#sthash.kkBLQ0Tw.dpuf
Nine out of 10 house hunters searched online during the homebuying process with 52 percent choosing that as their first step in the process - See more at: http://www.inman.com/2013/01/08/study-offers-a-deep-dive-ways-homebuyers-use-web/#sthash.kkBLQ0Tw.dpuf

So will your buyer arrive as a result of an open house?  Will they find your home while driving by and seeing the for sale sign out front?  Will they find your home on the Internet?  Will they find out about your home from a relative or a co-worker who lives down the street?

No one knows for sure.

The key is to select a real estate agent who knows where your buyer will likely come from but who also has a marketing plan to cover the other bases as well!

When you are ready to sell your Brevard County, Florida home, call me at 321-693-3850, please.  Let me tell you how I will market your home to get it sold!