Thursday, September 15, 2016

Selling Your Home: Grey Poupon is Not Just Mustard!

Grey Poupon is a brand of whole-grain mustard.  I remember many of the commercials on TV where some person asked "Pardon me, Do you have any Grey Poupon?"

The point of the commercials was simple - distinguish yourself from the competition and get noticed.

To me Grey Poupon is not just mustard because I see it differently from any other yellowish condiment.   The marketing and presentation made it stand out.

How does this apply to selling a house?

In many communities, like our Viera (Melbourne), Florida planned unit development, many of the subdivisions are "cookie cutter" developments built by a single builder with only a handful of models.  While some have different front elevations on the surface there is not much difference.  Not only does this apply to single family homes but this can be especially a challenge when selling condos where there are usually only maybe four different floor plans in an entire complex.

The challenge when selling is to differentiate your home from the others...distinguish yourself and get noticed.

The seller's real estate agent must put together a marketing plan that makes the home stand out.  Of course the easiest way to make a house stand out is price. 

Some sellers take this approach by pricing at the lower end of the market and thereby encouraging competition among buyers.  When the inventory is low this could be a great approach.

Your house may be gold on the inside but in some communities it may look the same from the outside.... Start the selling process by thinking  "Grey Poupon." 

After all, your house is not just a house.

 Image courtesy of Sira Anamwong at