Wednesday, April 2, 2008

Sellers...Selling a lifestyle or a home? Or, both?

Are you selling your house or your lifestyle?

Ever go into a house and see football memorabilia everywhere? The greatest sports fan ever lives here! The kitchen with appliances and gadgets everywhere? Obviously the home of a gourmet cook. The garage full of "equipment?" Oh yes, the super handyman lives here! If you have been in the market searching for a new home, you know what I mean here....

There is a fine line between these two things. Sellers, remember you are really selling your house not your lifestyle. OK, I will admit that there are times when you are throwing in a lifestyle with the house. That is just an additional marketing point!

Selling in a 55+ community in Viera Florida? Then you should be promoting the lifestyle as well as the house. Selling your golf course community home such as Baytree in Suntree area of Melbourne Florida? Then, you are throwing in your lifestyle.

But your lifestyle is not the same as your house!

The location, amenities and area all support the marketing of your house. But, don't forget, there are other houses in the same neighborhood with the same location, amenities, and the like. Buyers can get your lifestyle when they purchase a nearby home.

Bottom line....prepare and sell your house first!

Interested in selling your Viera or Suntree home? Let me use your lifestyle as a marketing tool and sell your house! Gary Waters, Florida licensed real estate agent, Century 21 Baytree Realty, Melbourne, Florida. Email me at .

Please read my other blog at .

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