Monday, June 7, 2010

The Four Step Method to Selling Your House

W. Edwards Deming proposed in the 1950s that business processes should be analyzed and measured to look for variations that cause you to not meet the customer requirements.

Selling your house or condo is a business process. It should be treated as a business process - not a social event. Your real estate agent (working in concert with you, the seller) should use a similar approach.

Dr. Deming used a PDCA cycle - Plan, Do, Check and Act.  Marketing your house or condo involves steps that follow the approach.
  • Plan.  Selling your house or condo is not a whimsical decision.
  • Do. Interviewing a real estate agent. Signing the listing agreement. Making your property available.
  • Check. Get feedback. How many people are looking at your house? What are they saying. Where are the leads coming from?
  • Act.  Revise when necessary. Modify the marking plan. Check for results.
Selling your house or condo is a business process. Treat it as such.

Gary L. Waters, PLLC, Florida licensed real estate agent, Century 21 Baytree Realty, Rockledge, Florida.