Selling your house or condo is a business process. It should be treated as a business process - not a social event. Your real estate agent (working in concert with you, the seller) should use a similar approach.
Dr. Deming used a PDCA cycle - Plan, Do, Check and Act. Marketing your house or condo involves steps that follow the approach.
- Plan. Selling your house or condo is not a whimsical decision.
- Do. Interviewing a real estate agent. Signing the listing agreement. Making your property available.
- Check. Get feedback. How many people are looking at your house? What are they saying. Where are the leads coming from?
- Act. Revise when necessary. Modify the marking plan. Check for results.
Gary L. Waters, PLLC, Florida licensed real estate agent, Century 21 Baytree Realty, Rockledge, Florida.