Tuesday, June 15, 2010

Which is For Sale...Your House or Lifestyle?

When you place your Florida house or condo on the market you need to concentrate on selling your house or condo. Why?  Because the prospective buyers have already decided on Florida's lifestyle! 

Buyers should not need to be able to "profile" the seller.  They should not be able to tell you are a  football fanatic by seeing football memorabilia everywhere?  A kitchen counter cluttered with appliances and gadgets is obviously the home of a gourmet cook.  The counters need to be cleared to show the counter sapce useable!

The garage full of "tools and equipment"  Sure a super handyman lives here but you need to have the buyer prospects know how space is available for "their stuff!

Remember you are really selling your house not your lifestyle.

I will concede there are properties where you are selling a lifestyle with the house.
  • In a 55+ community like Heritage Isle in Viera Florida you should be promoting the lifestyle as well as the house.
  • Selling your golf course community home such as Baytree in the Suntree area of Melbourne Florida?  Then, you are throwing in your lifestyle. 
  • The same can be said of a place on the Indian River or along Cocoa Beach
Location, amenities and area all support the marketing of your house.

There are other houses in the same neighborhood  where buyers can get your lifestyle when they purchase a nearby home - not your home.....prepare and sell your house first!

Interested in selling your Brevard County condo or home?  Let me use your lifestyle as a marketing tool and sell your house!

Gary L. Waters PLLC, Florida licensed real estate agent, Century 21 Baytree Realty, Melbourne, Florida.
Email   me for a free, no obligation market analysis.